Partner Article

EXPERT PREDICTS EVERY DAY TRENDS THAT WON’T EXIST IN THE FUTURE

Trends expert Jacqui Ma works with BACARDÍ® rum and Lonely Whale to look at the obscure trends that haven’t made it to 2018 and reveals the things she believes won’t be around in our future – including plastic straws!

Today, expert forecaster Jacqui Ma has revealed her predictions for what the future holds when in comes to everyday trends.

Remember the days of VHS tapes, MiniDiscs, and fax machines? If you were to show someone born after 2000 any of these antiquated objects, they probably wouldn’t even know what to do with them. But how many of the things we use every day will one day seem impractical, irrelevant, or downright bizarre?

Working alongside BACARDÍ® Rum who has collaborated with the award-winning non-profit organisation Lonely Whale to secure commitments from bars, restaurants and venues in a goal to remove 50 million single use plastic straws from London this summer by asking them to become 100% single-use plastic straw-free, Jacqui has looked at trend developments throughout the decades and revealed which trends she believes will cease to exist in the future, such as the use of plastic straws, a fashion that only developed in the 80s.

She highlighted trends such as in the early 2000s mobile phones actually got smaller and smaller until phones were the size of the palm of your hand; now - as mobiles have become our portable mini computers - it’s normal for phones to come in size XL; it was only 100 years ago that women stopped wearing corsets, before that, for 420 years women would change or constrict their body shapes; and online dating is completely mainstream nowadays, but rewind to early 2000’s and no one would have dared utter the words “we met online”.

Jacqui Ma says, “Everyday things such as not leaving the house without a hat on in the 1950s, to picking up the receiver of your landline with your rehearsed family greeting in the early 2000’s have all but died out now. This naturally means that in the future we’ll look back on things that existed today and be surprised they existed too, things such as using plastic straws. Plastic straws was a trend that started and peaked in the 1990s and over the years activists, experts and organisations having been working to reverse the damage they have contributed to our oceans which is why BACARDÍ rum and Lonely Whale have made a commitment to remove 50 million plastic straws by from London this summer. As the world becomes more environmentally aware, straws will become obsolete.”

Below are some more top trends.

Top trends that haven’t made it to 2018 are:

● Landline telephones

● Wearing hats

● Sending faxes and writing letters

● Wearing corsets

● Writing cheques

● Being embarrassed about ‘online dating’

● Smoking inside (including hospitals and places of worship!)

● Shrinking phone sizes

Top trends that won’t make it in to our futures:

● Physical payment, we’ll become a cashless society

● Using plastic straws

● Physical media such as CDs and DVDs

● Petrol and diesel cars

● Dairy

● Shampoo in liquid formats (turns to bars and soaps)

● Fear of eating bugs, our diet will be packed full of creepy crawlies

● Cables for charging/power

● Paper passports

But straws don’t have to be a trend for longer than they need to.

BACARDÍ® Rum and Lonely Whale have already secured commitments from EDITION Hotels and private members venue The Hospital Club to remove single-use plastic straws from their sites. Soho House have previously removed all plastic straws from its sites across the world. At the same time, the rum brand’s parent company Bacardi Limited has committed to review its supply chain to further reduce single-use plastic and increase recyclable and biodegradable plastic and Soho House will be working in partnership with Lonely Whale and Bacardi to remove all single use plastics from its venues globally.

Additional restaurants, bars and venues can join the movement and consumers can pledge their support by signing to be part of Lonely Whale’s ‘For A Strawless Ocean’ initiative on www.thefuturedoesntsuck.org. Progress can then be tracked across the campaign to witness 50 million removed by the end of summer 2018.

This was posted in Bdaily's Members' News section by Tiffany Smith .