Joy Parkinson
Joy Parkinson

Amazon US listing for Faith in Nature

Natural hair and body care brand, Faith in Nature, is celebrating the launch of its range on Amazon in the United States, following a year’s successful trading on Amazon’s UK, website.

The eco-conscious UK manufacturer secured a listing on Amazon UK in 2017 with 155 SKUs, including shampoo, conditioner, deodorant, bodywash, handwash and soap.

Such has been the appeal of the brand’s vegan and natural credentials that the company’s products are now listed on Amazon’s US website. This opens up a much larger market for the 44 year old brand created by natural beauty pioneer, Rivka Rose.

A total of 87 SKUs have been listed on the American website since July.

Commenting on the new listings, chief executive, Joy Parkinson said, “We have always championed the use of naturally-derived ingredients

“The ingredients we use are 99% natural origin, contain no SLS or parabens, are vegan and animal cruelty free.

“That’s a really strong message for consumers who are seeking out natural products as they analyse the impact their purchasing decisions are having on the planet.

“Our success on Amazon and breaking into the brand’s US platform is great news for us as it allows us to reach an even larger, more diverse audience.”

The brand is also performing well on other online platforms such as Ocado where sales are up 35%.

Faith in Nature is also seeing increasing sales across the high street with a 200% increase in sales in Holland & Barrett. The company has also recently secured a listing in Boots who are stocking the company’s body wash range.

The brand has recently undergone a brand and packaging review to reaffirm its strong natural credentials.

The new bright and bold packaging was developed under the theme of ‘nature is the boss’, celebrating the strength and vibrancy of the naturally-derived ingredients contained within their products.

The colour palette used in the new packaging reflects key ingredients and clearer on pack messaging communicates the brand’s natural positioning.

Faith in Nature products include shampoo, conditioner and body wash in variants such as Lavender & Geranium, Coconut, Seaweed & Citrus, Grapefruit & Orange, and Aloe Vera.

Commenting on the longevity of the brand, Rivka Rose said, “My vision was to produce effective, affordable products from naturally derived sources that are kind to both our skin and the planet.

“That vision is as relevant today as it was in 1974 and I am delighted to be able to share our products with so many people.”

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