Wellness app Urban Massage smashes crowdfunding target to raise £3.5m in three days

On-demand wellness app Urban Massage has smashed its £2.5m investment target on crowdfunding platform Seedrs.

The London-based company raised almost £3.5m in 72 hours from 824 investors, including venture capital firm Felix Capital.

Urban Massage is launching a suite of new self-care services that look to bridge the gap between energy and health.

The firm’s own research has indicated that Londoners are close to meltdown; more than half (56%) of respondents in the 30-40 age bracket reported issues coping with their normal routines.

Of those, 10% said they are unable to remember the last time they had the energy needed to get through the day.

By the end of next year, Urban Massage is aiming to offer a broader holistic approach to wellness, including fitness, beauty treatments and medical services like osteopathy and physio.

The company intends to move into more touch points by 2020, including digital services, self-care products and city hubs.

Jack Tang, CEO and co-founder of Urban Massage, said: “We’ve always felt sure that city life really takes it toll on energy and mental wellness, but were surprised by how many people feel they’re on the edge of coping.

“This and the overwhelming support we’ve experienced through the community-led Seedrs round we’ve just closed, really proves that we need to launch these new services and help solve these issues, fast.”

Since launching in 2014, Urban Massage has recorded more than 330,000 treatments and built up a customer base that includes 10,000 monthly active users.