Partner Article

Genting appoints Jeremy Taylor as Interactive Managing Director

Taylor charged with expanding GentingCasino.com & GentingBet.com marketing and operations teams and migrating the interactive business to Malta.

Genting Casinos has appointed Jeremy Taylor (formerly Group Marketing Director at Betsson Group) to spearhead its ambitious plans for its interactive casino and sports brands from a new Malta headquarters.

Genting Casinos UK Ltd is one of the Great Britain’s largest casino operators and has bought, refurbished and built brand new premises to offer the very best in premium casino gaming and entertainment. The Genting Group launched its first online casino in 2008 while the Genting Bet sports book was launched in 2013. Both verticals have grown consistently over recent years supported by Genting’s considerable retail estate of 40+ casinos.

The GentingCasino.com and GentingBet.com online and mobile gaming brands are enjoying a period of significant growth and Genting Casino is undergoing a site transformation to deliver a mobile first, UX driven product for UK and soon to be European casino customers. Genting is a market leader in premium Live Dealer Casino with two live table feeds from its own Resorts World Birmingham and Manchester Casinos. From September GentingCasino.com will be adding a live feed directly from the world famous Palm Beach Casino in Mayfair. Genting Casinos also owns and runs high profile Mayfair casinos The Colony Club and the world famous Crockfords.

Genting Casinos is part of the Genting Group, established in Malaysia in 1965 one of Malaysia’s biggest corporations. Valued at US$24 billion, Genting employs more than 60,000 employees worldwide.

Mark Sergeant, Group Managing Director of Genting Casinos UK Ltd said: “We have seen the incremental value generated through our online casino and sportsbook brands and are now ready to push forward into the next phase of our evolutionary growth. As retail casino experts, we needed a heavyweight online and mobile gaming executive to lead the interactive business – Jeremy is the ideal man for the job and we’re looking forward to seeing the business grow under his leadership from our new Maltese base”.

Jeremy Taylor, Managing Director of Genting Interactive said: “Genting is a huge global entertainment business with solid UK foundations in regulated online casino and sports. I’m looking forward to consolidating the interactive team in Malta and growing both casino and sports verticals through a combination of product optimisation, improved mobile user experience, the best game content and aggressive integrated marketing campaigns. I’m also excited to be looking at the European regulated market potential for the Genting sports and casino brands. It’s a great opportunity for me and a very exciting time for the Genting brand”.

This was posted in Bdaily's Members' News section by Rebecca Hargreaves .