Chelsea FC sign new partnership with Beats by Dre

Chelsea FC have signed a new deal to extend their partnership with lucrative audio brand Beats by Dr. Dre.

The renewed tie-up will see Beats, founded by former NWA rapper Dr. Dre and producer Jimmy Iovine, remain Chelsea’s official sound partner until 2021.

The Blues and Beats have worked together on a number of jointly branded campaigns since 2016, when they first joined forces.

Chelsea commercial director Chris Townsend said in a statement on the club’s website: “We are very pleased to announce our extended partnership with Beats.

“They are a fantastic brand who truly understand sport and the role music can play in preparing our players for the biggest matches throughout the season.”

He continued: “We have collaborated on some exciting and unique campaigns with Beats to date and look forward to new and innovative ways to celebrate their products and our ongoing relationship over the coming three years.”

Chelsea midfielder Eden Hazard, an ambassador for Beats and self-confessed “big fan” of the brand, commented: “Music is important to me and the way I get ready for games, especially as we travel and are away a lot.

“All the Chelsea players enjoy the Beats products and it’s great that this is set to continue, for us and for the Chelsea fans.”