Major plans revealed to transform historic Hallmark House site

Plans to regenerate the iconic former Hallmark House site in Heaton have been unveiled by the new owners, The Investment Room.

The Barnsley-based investor and developer will be sympathetically converting the existing buildings into 145 new homes and also creating 240 apartments within the grounds of the former card factory.

It follows the purchase of the building from Hallmark Cards earlier this year.

The development will use the original W N Sharpe name in a nod to its name when it was first built. During the 1930s, W N Sharpe of Bradford-built Hallmark House as the headquarters for its successful printing business.

A public exhibition will be held on September 12 at Hallmark House (3-7pm), on Bingley Road, to garner feedback from the local community before a formal planning application is submitted.

The Grade II listed iconic main building is a fine example of Art Deco architecture and key heritage features will be maintained and restored through the conversion. In addition to the main building, the site totals a further 3.3 acres.

Lee Jones, managing director of The Investment Room, explained: “Our plans respect the immense heritage of the existing buildings, whilst also utilising the rest of this large brownfield site through high quality new apartments.

“We would encourage as many people as possible to take part in our consultation so we can get feedback before a planning application is submitted.”

The access from Thorn Lane will be closed, with the only car access to the site coming from Bingley Road.

In 1984, Hallmark Cards acquired W N Sharpe’s printing operation for nearly £21m.

Hallmark Cards relocated to Dawson Lane in South Bradford to bring the head office nearer to the distribution operation and create a dedicated design and creative space, resulting in the sale of this redundant site.

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