ICON Outlet launch date announced for The O2 with more brands in pipeline

The first phase of ICON Outlet at The O2, the 210,000 sq ft urban outlet being developed by AEG and Crosstree Real Estate Partners, will open on Saturday, October 20 at 10am.

Coinciding with the announcement of the opening date, a host of additional brands have signed, including Cheaney Shoes, Hobbs, Phase Eight, Cath Kidston, G-STAR Raw, James Lakeland, Tateossian and Gap.

They will join Hackett, Ted Baker, Guess, Gant, Calvin Klein, Crew Clothing, Jack Wills, Kurt Geiger, Aspinal of London, Levi’s, Pepe Jeans, Clarks, Skechers and others in making their debut under the famous tented roof of The O2.

William Church, joint managing director at Cheaney Shoes, said: “The vision for ICON Outlet provides an incredible opportunity for us to extend our brand into a new retailing concept.

“The highly accessible location of ICON Outlet at The O2 gives us an opportunity to reach a new market so far not served by our existing Cheaney shops.

“ICON Outlet’s focus on the experience also has great synergy with the Cheaney brand, and we will create a new design concept for our debut outlet store that befits its setting at The O2.”

CBRE and CWM are the retail leasing agents for ICON Outlet.

Marion Dillon, leasing director for ICON Outlet, added: “Since revealing our vision for ICON Outlet, we have been targeting select brands to open new outlet concept stores.

“ICON Outlet will offer a much-anticipated opportunity for visitors seeking new experiences at The O2, and we look forward to welcoming consumers from all over the world when we launch on October 20.”