Foodie PR agency enjoys double contract win

A Leeds-based specialist food and drink PR agency is celebrating half a year in business with two new clients.

North PR has added fine food and drink distributer Hider Foods, and New York-inspired The Mac Factory to its growing portfolio.

The firm will now work to raise Hider Foods’ profile with the independent, farm shop and deli sector, and will support the launch of The Mac Factory’s pop-up in Debenham’s flagship Oxford Street store.

North PR’s managing director, Vickie Rogerson, said: “Hider Foods and The Mac Factory are great examples of businesses who are the forefront of food innovation in Britain and I’m incredibly excited to be working with them.

“Hider foods has a long history of supporting food producers and taking their products to the thriving independent food retail sector.

“The Mac Factory is an absolute dream client for me marrying my two favourite things, cheese and pasta - heaven.”

North PR’s other clients include Nukkad, a York and Leeds-based Indian street food brand, Yorkshire Pudding Pie Company, and Leeds-based Salvo’s Restaurant and Salumeria.