Member Article

TOPGOLF UK LAUNCHES VIDEO CAMPAIGN

This autumn Topgolf UK is launching an exciting new campaign to address outdated consumer preconceptions of golf, by positioning Topgolf as the antithesis of traditional. Aiming to appeal to a younger, more urban audience, the global entertainment venue has created a series of short-form videos, each designed to capture a moment of genuine connection amongst friends and establish Topgolf as more than just a golfing experience.

Working with a series of young urban influencers, including Alhan Gencay and Big Zuu, the films aim to generate engagement through emotive storytelling in everyday, relatable environments to capture shared experiences amongst friends and family and resonate with the target audience. The new campaign fits alongside the existing ‘Generations’ campaign, which centers around unforgettable shared experiences.

To further support the campaign, Topgolf will also be launching an in-venue activation, the ‘One Shot Challenge’. The ultimate hole in one challenge, the game is designed to showcase Topgolf as the modern face of golf. Guests will be invited to compete against family and friends for the chance to win a £1,000 prize. In addition, high profile lifestyle influencers will also be invited to take part in the challenge for the chance to win £1,000 for the Rainbow Trust charity, driving reach, awareness and engagement for the wider campaign. Claire Kendrick, Head of UK Marketing at Topgolf says; “Golf often suffers from an ‘old fashioned’ and elitist image and at Topgolf we want to combat this. With its dynamic, fun and competitive offering, Topgolf is the perfect activity to enjoy with friends and family alike, but we needed to work on perceptions to encourage a younger, more urban audience to consider us. Through this exciting new campaign, we will bring golf to the masses and ultimately drive traffic to Topgolf venues. It’s not golf it’s Topgolf”

This was posted in Bdaily's Members' News section by Ruth .