Trendy ice cream parlour opens second store in Chinatown
A Filipino ice cream parlour has opened its second store in Chinatown in London.
Mamasons Dirty Ice Cream covers 315 sq ft and features industrial elements throughout with on trend climbing plants, marble tables and pink velour seating.
The trendy new store features tropical prints and a neon sign, with the opposite wall showcasing art from Filipino communities.
The parlour offers a range of desserts influenced by Eastern flavours, including black coconut and ube, as well as traditional desserts from the Philippines such as Halo Halo.
Julia Wilkinson, head of Group Restaurant Strategy at Shaftesbury, said: “It is very exciting to welcome Mamasons Dirty Ice Cream to Chinatown London, and judging by the queue, it’s fantastic to see how popular the launch was and the buzz it has already created in this newly developed part of Chinatown London.”
Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning London email for free.
Why investors are still backing the North East
Time to stop risking Britain’s family businesses
A year of growth, collaboration and impact
2000 reasons for North East business positivity
How to make your growth strategy deliver in 2026
Powering a new wave of regional screen indies
A new year and a new outlook for property scene
Zero per cent - but maximum brand exposure
We don’t talk about money stress enough
A year of resilience, growth and collaboration
Apprenticeships: Lower standards risk safety
Keeping it reel: Creating video in an authenticity era