Yorkshire trampoline park firm lands £3m funding for diversification and global push

Yorkshire trampoline park business Gravity has secured multi-million pound funding to diversify into new leisure markets.

Trampolining centres are Gravity’s core business, but the Castleford-headquartered firm also operates concepts including adventure golf, through Gravity NYC Street Golf, and climbing walls with its Gravity Rocks Urban Climbing brand.

The new funding from Guinness Asset Management, which follows a £5m investment from the same firm in April, will enable Gravity to continue growing its leisure attractions and providing new experiences for customers.

Led by founders Harvey Jenkinson and Michael Harrison, the business will also use the funding to build its global franchise and partnership programme.

Work is already underway on a 10-park franchise deal in Saudi Arabia, and Gravity has reported interest from parties in Europe, the UAE and India.

Gravity is also expanding in the UK. Having served more than 600,000 customers last year, the company is on track to welcome more than 1,000,000 in 2018. Its turnover is expected to hit £12m.

CEO Harvey Jenkinson said: “We started as a trampoline park and have become a fully diversified leisure business with many attractions on offer.

“What has stayed at the heart of our Company is a focus on quality customer service, and high standards of health and safety – we are excited to see what the future brings!”

CCO Michael Harrison commented: “In just four years we have become the UK’s fastest growing leisure Company. Where others have faced challenges and closures, we have prospered.

“We have ambitious plans for the business and are pleased that Guinness Asset Management has remained as our investment partner.”