New Era for Tottenham Hotspur with latest signing

Tottenham Hotspur have signed a deal with cap manufacturer New Era.

The multi-year agreement, announced on this week (October 1), will make the New York-based company Spurs’ official headwear licensee.

New Era will create dual-branded headwear to be sold at Tottenham’s new club shop and through various other retail channels, both online and in-store.

New Era has agreements in place with a number of sports teams and leagues

In the US, it is partnered with Major League Baseball (MLB), the National Basketball Association (NBA) and National Football League (NFL).

Victoria Hawksley, Spurs’ head of retail merchandising, said in a statement on the club website: “We are delighted to begin this exciting relationship with New Era, recognised as the leading brand in the headwear category.

“We look forward to introducing the new collection to our fans both here in the UK and in key overseas markets.”

New Era’s vice president for the Europe, Middle East and Africa region, Paul Gils, commented: “Tottenham Hotspur is built upon the passion of its fans and we are absolutely thrilled to be launching our headwear collection to those supporters at such an exciting time for the club.”

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