£100k investment creates new bar-lounge concept at Jesmond’s Parichat at Sohe
Leisure operator Cairn Group has invested six-figures in a transformation of the the bar and lounge at Jesmond’s Parichat at Sohe.
A £100k injection saw the space overhauled and two recruits hired to deliver a new concept at the Osborne Road venue.
The new-look area is a social space featuring cushioned booths, oriental wallpaper and hanging lighting. Its bar will offer a menu of Pan-Asian cocktails, including 12 single-serve cocktails, two for sharing and three ‘mocktails’.
Parichat at Sohe launched in 2017 when the existing restaurant partnered with Thailand-born chef Parichat Somsri-Kirby.

Cairn Group director Naveen Handa said: “Following the partnership with Parichat which has set the restaurant’s food offering up there with the best Asian cuisine in the region, the natural next step was to add the same spice to the bar.
“I’m excited about the finished look and feel we’ve brought to life, and paired with our new cocktail selection it makes for a totally unique concept.”

Naveen continued: “As we are the group behind the likes of Juniper in Edinburgh, we want to be known in Newcastle for doing things differently and rival the top bars in London and the Scottish capital.
“We’re all about the guest experience, from first impressions of the venue through to the presentation of our drinks and their taste.”
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
Enjoy the read? Get Bdaily delivered.
Sign up to receive our daily bulletin, sent to your inbox, for free.
Who speaks up for SMEs when giants get bigger?
The true value of HR in an AI-driven working world
What new business rates guidance means for pubs
Business success starts with people investment
It's time to confront the digital poverty crisis
Why a business exit is no longer all or nothing
Culture is the foundation for sustainable growth
Business must help young people take root in work
Purposeful procurement for long-term growth
Time to rethink outdated views on apprenticeships
The scale-ups rocketing through our fast world
Care about the experience, not just the outcome