Carnaby welcomes fashion brand Happy Socks to growing retail offering

Shaftesbury has announced that sock and underwear brand, Happy Socks, will join its roster of retail stores on Foubert’s Place, Carnaby.

The Happy Socks store will open this month. Located at 8 Foubert’s Place, Carnaby, the 337 sq ft store will continue to push the brand’s ethos to ‘spread happiness by turning an everyday essential into a colourful design piece.’

The shop will showcase seasonal collections, collaborations, boxed gift sets and socks for kids, as well as Happy Socks’ new exclusive women’s range, Hysteria by Happy Socks.

Addy Williams, senior retail portfolio manager at Shaftesbury, said: “We are excited to welcome the addition of such a creative brand to the Carnaby destination.

“The area is famed for its vibrancy and the ethos and persona of Happy Socks complement the area and existing stores perfectly.”

Happy Socks regularly collaborates with designers and corporations - previously Wiz Khalifa, adidas Originals and David LaChapelle).

Happy Socks will neighbour London-born brands Skinnydip and Jack Wills, as well as adidas Originals and Brandy Melville.

Chris Stratos, director at Happy Socks, added: “We are very excited to launch our Happy Socks flagship store in Carnaby. We love the line-up of international brands already positioned there, which attract the fashion forward locals as well as visiting tourists.”

“We are excited to now be opening a new concept store on Foubert’s Place. As an epicentre of retail activity, Foubert’s Place was a natural fit for the brand - synonymous with style, joy, fun and happiness.

“The new Foubert’s Place concept store is another step in the brand’s goal to spread happiness even further, and we will offer a unique space for devoted fans and sock enthusiasts alike.”

Hanover Green Retail and Colliers acted on behalf of Shaftesbury.