Menswear fashion brand END. opens first London store in Carnaby

Shaftesbury has announced the arrival of the first London store for British fashion retailer, END..

END. now occupies a brand new, 9,000 sq ft corner unit at the junction of Broadwick Street and Marshall Street featuring a full glass frontage and double height ceilings throughout.

The two-storey emporium at 59 Broadwick Street is said to be a welcome addition to the London menswear and streetwear scene, housing a selection of collections from the likes of OFF-WHITE, Gosha Rubchinskiy, Nike, VISVIM and adidas Consortium.

Samantha Bain-Mollison, head of retail at Shaftesbury, said: “We are delighted to present this new development on Broadwick Street and to announce it will be the new home of influential retailer END. and their selection of globally sourced menswear.

“We look forward to welcoming END. to the strong and established brand offering here in Carnaby and Soho.”

Carnaby is home to brands such as adidas Originals, The Kooples and Vans that sit alongside specialist stores such as Oi Polloi, Filson, C.P. Company, Barbour Heritage and Billionaire Boys Club.

In Soho, resident brands include Oliver Spencer, Universal Works, Footpatrol, Supreme and Palace.

Hanover Green Retail and Colliers International acted on behalf of Shaftesbury.