ASOS customers can now shop products with Google Assistant

Today (October 11), ASOS has become one of the first UK fashion retailers to launch on Google Assistant.

This means that customers can discover the latest ASOS products across categories using their voice.

Customers in the UK and US can initiate conversation with Enki, the ASOS shopping guide, by saying: “Hey Google, Talk To ASOS” to their Google Home smart speaker or Google Assistant app on Android or iOS.

Jason Gregory, senior product manager of ASOS, said: “With 85,000 products on site at any one time, and on average 5,000 new items added each week, it’s more important than ever to make it easy for our customers to stay on top of what’s new on ASOS.

“With the launch of Enki on Facebook Messenger and now Google Assistant, we’re exploring ways that conversational commerce can help us make the ASOS shopping experience as easy and intuitive as possible.”

This is ASOS’ first step into voice apps as the technology becomes ever-present in customers’ lives, with one in two US consumers using voice technology and voice shopping expected to be worth $40bn by 2022.

Google Assistant is now available on more than 500 million devices globally.

ASOS launched Enki, the ASOS Fashionbot, on Facebook Messenger in the UK earlier this year to help customers discover relevant products.

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