Helen Peters, Chief Executive for Shakespeare’s England, Ekaterina Leret and Anneka Nicholls.
Helen Peters, Chief Executive for Shakespeare’s England, Ekaterina Leret and Anneka Nicholls.

Organisation tasked with driving tourism to South Warwickshire and the surrounding areas has strengthened its team

The organisation tasked with driving tourism to South Warwickshire and the surrounding areas has strengthened its team.

Shakespeare’s England, the not-for-profit membership organisation, has appointed two senior marketing officers to help raise the profile of its members and activities.

Ekaterina Leret has joined the Stratford-based organisation as the new Marketing and Commercial Manager while Anneka Nicholls is on board as Marketing and Administrative Co-ordinator.

Russian-born Ekaterina has more than more than 15 years of experience in global marketing, international strategic development and sales for well-known multinational companies.

She possesses a wealthy knowledge of different cultures and truly believes that the culture is deeply integrated into the running of any successful business.

She is fluent in English and Russian, and developed her French and Chinese during her time living in Beijing working as a freelance Marketing Consultant.

Anneka has experience as a Digital Content Editor for Home Retail Group PLC and worked as a Marketing Assistant for Cranfield University.

Anneka joined Shakespeare’s England earlier this year and has a background in digital marketing, editorial and website content management across the finance, retail and education industries in the UK and overseas.

Helen Peters, Chief Executive for Shakespeare’s England said: “We’re delighted to have made these appointments and to welcome Anneka and Ekaterina to the team.

“They both have impressive experience in the marketing sector which I’m sure will help with raising the profile of our members in the Warwickshire region.

“As the Destination Management Organisation for South Warwickshire, representing tourism businesses across the sector including attractions, accommodation providers, food and beverage providers and producers, Shakespeare’s England strongly believes these appointments will are important for continuing to present the region in a strong and positive light.”

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