The first ever shopping outlet and 'luxury' retail experience opens at The O2

Today (October 18), the first phase of ICON Outlet at The O2 opened at 10am for two days of exclusive access via Priority for O2 customers.

The 210,000 sq ft premium urban outlet has been developed by AEG and Crosstree Real Estate Partners, and will open to the public this Saturday (October 20).

Designed by CallisonRTKL, ICON Outlet has launched with brands including the first Cheaney Shoes outlet store; Aspinal of London; GANT; James Lakeland; and Hobbs.

Speaking on behalf of AEG and Crosstree, Marion Dillon, leasing director for ICON Outlet, said: “ICON Outlet offers the choice and value of e-commerce alongside the experience and service provided by the best of bricks and mortar retail.

“Its four key themes encapsulate the demands of next-generation consumers, enhancing the world’s most popular music and entertainment venue by truly merging retail, leisure, dining, and entertainment for the very first time.

“ICON is the most relevant and exciting development to open in the capital for a number of years, and marks the first urban outlet for central London.”

ICON Outlet is 15 minutes from central London. When the second phase is set to open in spring 2019, it will consist of 85 stores and eight restaurants, cafes, and bars.

Rajesh Agrawal, deputy mayor of London for Business, added: “The O2 has a global reputation as an entertainment destination and makes a massive contribution to London’s economy of 8,700 jobs and £840m expenditure each year.

“The opening of the new ICON outlet underlines the continuing investment by AEG and Crosstree into The O2 and the regeneration of the wider Greenwich area - and is further proof that London is open for business.”

CBRE and CWM are the retail leasing agents for ICON Outlet.

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