Flaunt Digital
Rebecca Wayman

Former England Rugby captain appoints Flaunt Digital to produce 'motivational' web app

MBE and ex-England rugby captain, Jamie Peacock has appointed local agency Flaunt Digital as his online tech partner.

The Leeds-based digital marketing agency has been commissioned to produce a web app to accompany Peacock’s motivational speaking work, No White Flag.

The web app will provide an interactive 12-week program to help adults on a leadership and personal development journey.

It provides insight into Jamie’s time as a top rugby league player and captain, including a range of imagery and exclusive stories from his career.

Jamie founded No White Flag 10 years ago, starting off as a keynote talk around why he was successful during his time as a player.

After several years of motivational speaking, he decided to transform No White Flag from “just being a talk where you inspire people for a day to helping people create champion habits.”

Then, No White Flag: Building Champions was launched two years ago. The 12-week mentoring course has been used by many local SMEs and blue-chip companies, like HSBC and McDonalds, but also in the public sector with CCGs in NHS Leeds and Hull.

Peacock said: “The overall messages are key ones that anybody can pick up, but I think the issue with the mentoring is the time and access to myself. The ability to use digital allows me to make the course more accessible for people within a company.

“Instead of dealing with the 10 people who are perhaps in a leadership role you can get 200 or even 1,000 people involved, all trying to create champion habits. Technology allows you to do that and I think it’s the perfect way to overcome this problem.”

Speaking on his partnership with Flaunt Digital, he added: “I know Flaunt Digital through a mutual contact, Joe Gaunt at Hero Wellbeing.

“When I first met up with their CTO, Jamie Shields, we got on really well together and it was gut instinct when I appointed them as my digital partner.

“Over the last eight weeks, they’ve delivered on everything they said they would; the company comes with a good reputation and I can see why they have that reputation.

“The work provided by Flaunt Digital has been exactly what was needed; it’s been an easy transition to get what I think the project should look like into something that’s actually workable and deliverable in terms of technology.”

Do you want to sell more to businesses in your region? Get Bdaily Marketing's latest Media Pack now to see how we can help →

Explore these topics

Our Partners

Top Ten Most Read