Member Article

How Social Media Are Shaping The e-Commerce World

if there’s a thing that many knows is the fact that basically, every single major player in the fashion industry is moving towards a radical e-commerce based approach. With that in mind, it’s safe to say that the importance of having a quality social media image, especially for the ones who are using a drop shipping-based approach in terms of design and selling. Of course, branding is the core element of these fashion businesses, but there are many more factors to keep in mind, let’s break them down in detail.

Audience

Given the fact that streetwear is heavily targeting younger generations, the content that should accompany such products must be planned accordingly. There are major factors that should be taken into consideration, given the fact that the majority of social media platforms are heavily relying on videos and images. With these factors in mind, planning a selecting an audience should be a process that every fashion designer should keep in mind from day zero.

Reviews

We all know how powerful a solid brand name could be, but, if you are still looking to build it, customer service and order fulfilment should be your top priority. Boosting your positive review ratio is indeed something beneficial for your site and your overall brand awareness. This is, most of the times, the most underrated part of an e-commerce business, but is indeed one of the most crucial ones.

Products Description

Although paid social advertisement is far more effective than content optimisation related to general SEO practices, having a keyword-focused product description could be a plus in a busy online store, especially if the brand is listing and selling a lot of products. There are plenty of tools which you could use to find the perfect keyword in terms of competition, search volumes and more. Not only this is by far the best SEO-related approach you could take in order to optimise your listings, but it could also guarantee you a far bigger number of impressions, which is, in the end, something that is crucial.

To Conclude

Not only social media but also UX on a portal and many other factors are the reason why the fashion industry is moving towards a completely online based approach. This has been acknowledged by many industry experts, who are admitting the fact that many brands are on top of the game just because they’ve been focusing on the online side of their businesses since day one, especially the ones who are related to the fast fashion world.

This was posted in Bdaily's Members' News section by Les Girls Les Boys .