Popular bakery Peggy Porschen to open flagship store on the King's Road

Today (October 30), Sloane Stanley has announced that bakery brand, Peggy Porschen, is due to open its new flagship 2,400 sq ft parlour located at 219 King’s Road in Chelsea early next year.

The new opening will also mark the brand’s first foray into an ‘all-day indulgence’ concept, to include sweet and savoury offerings from 8am-10pm, seven days a week.

The new Parlour has been designed by Kinnersley Kent Design (KKD) and stays true to the original Belgravia Parlour whilst also offering an additional subterranean event space with a pink champagne bar.

Established in 2003 by creative director, Peggy Porschen, and her husband, Bryn Morrow, the brand started out as a bespoke wedding and celebration cake business creating edible works of art for all occasions.

Hannah Grievson, commercial property manager at Sloane Stanley, said: “Peggy Porschen is a charming and acclaimed brand which will complement the King’s Road’s shopping and dining experience.

“The brand’s choice to open their second ever site on the estate reflects our mission to attract niche retailers wanting to benefit from the thriving Chelsea catchment.”

Savills and Miles Commercial represented Sloane Stanley. Peggy Porschen represented themselves.

Peggy Porschen, creative director of Peggy Porschen Group Ltd, added: “The King’s Road offers a vibrant and desirable catchment in the heart of Chelsea, and was an obvious choice for our next Peggy Porschen Parlour.

“We are hugely excited to be growing our brand in this unique and historic location and can’t wait to introduce our evolved offering to both residents and visitors to the area.”