Peter Bredthauer
Peter Bredthauer.
Rebecca Wayman

Proptech startup partners with Knight Frank to deliver AI solutions

Global property advisor, Knight Frank has partnered with local proptech startup, PRODA, for the beta testing phase of its AI-enabled software.

PRODA aims to solve core data processing pain points in real estate. The software addresses the issue of unstructured data - said to be a major barrier to digital transformation in the industry.

It automatically captures property data from spreadsheets, before standardising, error-checking and securely storing it.

Josh Morris, associate of Global Capital Markets at Knight Frank, said: “We are excited to be testing PRODA at this key phase.

“Throughout Knight Frank, we are proactively seeking ways to incorporate new technology into the way we do business and working with early stage, innovative startups such as PRODA is giving us unparalleled insight into new technologies available within the commercial real estate sector.

“PRODA has the potential to reduce the amount of time it takes to complete deals.

“Speeding up manual processes frees up time, so we can focus on providing high quality consultancy services and advice, benefiting not only our team day-to-day but also our clients.”

Peter Bredthauer, CEO and co-founder at PRODA, added: “We are thrilled to be working with Knight Frank.

“At PRODA our vision is to automate work for real estate professionals by enabling them to structure their data into useable formats and access its true value. This partnership moves our concept forward into a real-world setting.”

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