Partner Article

Leach reveals product designed to create high street wow factor

Graphic display specialist Leach Impact has unveiled a new ultra-illuminated product designed to introduce a wow factor to the retail environment.

Exclusively unveiled to a handful of VIP customers before being released to the market, Vision Lightwall follows 12 months of in-house development. Available in three key formats, the products integrate ultra-bright LED illumination with large format HD-quality graphics, designed to capture the attention of shoppers on the often-challenging high street.

This self-assembly, lightweight pop-up represents a more modern and impactful alternative to simple pull-up graphics. With options up to 2m tall x 3m wide, this particular freestanding Lightwall is intended to provide brands with maximum exposure in small spaces. The tool-less system is easy to transport and erect, and CE-certified for complete peace of mind.

In stores with larger available square-footage, the modular Lightwall can be supplied in sizes up to 5m tall x 20m wide. Engineered with flexibility in mind, this solution – also CE-certified – presents an array of visually striking possibilities, with the support of an installation team.

Finally, a series of add-ons can be incorporated into this modular system, for added impact. Options include in-built TVs, hanging profiles, and the merchandising capabilities of Leach’s Product Wall Lite.

With no such thing as a ‘one size fits all’ configuration, clients can choose from a non-illuminated specification, edge lighting with beam LEDs, the brightest back-lit option, or a soon-to-be-launched flexible lightsheet, which enables the system to be rolled up for ultimate movability.

Commenting on the team’s ambition for this product range, Leach’s head of innovation Mike Willshaw explained: “We recognise the challenges being experienced on the high street, but this is exactly why our innovation team is here – to anticipate and address these challenges head on, with industry input. We know that impactful store environments can be notoriously expensive, for instance, which means brands are often accepting of lacklustre displays that still represent a significant investment and are often only single-use.

“But given the level of design, print and manufacturing advancements within the display sector, it is possible to do so much more – it is possible to create visually stunning spaces without breaking the bank. We’ve therefore collaborated with retailers of all shapes and sizes to create Lightwall, and we’re extremely excited about its potential.”

Elsewhere, Lightwall has also attracted the attention of the events sector. Leach is already accustomed to supporting organisations with exhibition solutions – in partnership with Belgian-owned beMatrix for instance – and interest in this latest innovation indicates wider potential within the exhibition arena.

“As with the other lightbox products in Leach Impact’s portfolio, the Lightwall is designed to accommodate interchangeable fabric graphics which makes it the perfect solution for one event after another,” added Mike. “The level of waste often left behind after trade shows and conferences is staggering – this solution therefore addresses the reuse problem whilst maximising clients’ return on investment.”

This was posted in Bdaily's Members' News section by Katie Mallinson .