Hammerson welcomes flagship store to Birmingham's Bullring

London-based Hammerson has welcomed the official opening of a flagship Arket store to the Bullring.

H&M Group’s latest fashion offer, Arket, has opened its first store in the West Midlands at the Bullring in Birmingham.

The new store features the brand’s full men, women, children and lifestyle collections, as well as a café.

Hammerson own, manage and curate European destinations focused on flagship retail destinations and Premium Outlets.

Iain Mitchell, commercial director at Hammerson, said: “It is a significant achievement for Bullring, as well as Birmingham, that Arket selected the centre for continued expansion across the UK.

“With the recent addition of HUGO and NYX and Morphe coming soon, Arket is a fantastic flagship addition to our leading aspirational fashion line-up. I am confident the unique offer will be extremely popular with our shoppers.”

Bullring recently celebrated its 15th birthday and is now one of Europe’s most successful shopping and dining destinations with a footfall of over 36 million a year.