Insurance disrupter unveils VIP early access programme

A Durham-based insurance disruptor due to launch next year has unveiled a VIP early access programme for its new app.

honcho has already completed a reverse-auction marketplace app in development, and as it moves into its final testing phase it has announced that it will also be allowing a selection of the public to test the app.

Initially, investors in the crowdfunded business have been invited to take part in early alpha testing of the honcho service, and the company is now providing further phases of early access to their service.

Chief digital of honcho, Graeme Stoker said: “As we prepare for launch it is great to be approached by early adopters who want to be first to use honcho.

“For us, this allows a greater amount of testing and trialling of both our pre-live and then live services, and for consumers, it allows privileged access to one of the most exciting changes in years to the way that insurance is bought.

“In order to be able to give all of our early customers a great experience and manage the large volume of early demand, we need to phase and prioritise access during our early stages, and to allow us to do this we’ve created the honcho early access programme.”

honcho has said it will change the way that consumers buy car insurance in 2019 by re-focusing everything on them.

Unlike some price comparison websites, honcho will be charging insurers just £1 to bid for the consumer’s business with insurers bidding downwards against each other to win their new customer deal.

The company raised over £800k earlier this year via a Crowdcube crowdfunding campaign and has 700 investors on board.