International apparel brand launches first UK store in Covent Garden

The Mercers’ Company has announced that ‘premium basic’ apparel brand, Stance has opened its first bricks and mortar store outside of the US, in Covent Garden.

The 2,044 sq ft store, located at 3 Neal Street, spans two floors, with the ground floor level showcasing the brand’s products including socks, underwear and the launch of its duel-gender t-shirt range.

Shadé Fadiora, The Mercers’ Company’s asset manager said: “It’s fantastic to see such a buzz around the hotly anticipated launch of Stance.

“This prime location on Neal Street, right in the heart of Covent Garden, is perfect for the leading US brand to launch [its] debut UK store and we are confident [it] will be a popular addition to the overall collection of trendy retailers on Neal Street.”

The basement level will be transformed into a gallery and event space, due to open early next year.

Designed by an in-house team, the store interior includes brand elements including artwork created by global Punks & Poets - Stance’s athlete and ambassador community.

Rich Philip, director of marketing at Stance Europe, added: “Opening our first flagship store in Europe has been a huge adventure and we are thrilled to finally bring Stance to a whole new customer base in the UK.

“It’s already clear that we made the right decision choosing Neal Street in Covent Garden for our debut location, and are excited for where this opportunity will take our brand.”

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