Digital lunch platform for London announces £1.5m Series A investment round
Today (November 20), Feedr, an intelligent lunch platform using technology to offer office employees personalised meals from healthy food suppliers, has announced its pre-Series A investment round of £1.5m.
The round was supported by investors including Episode 1 - the Venture Capital fund who backed Shazam and Triptease - and Angels Errol Damelin, founder of Wonga and investor in CityMapper and TransferWise, as well as Richard Glynn, former Ladbrokes CEO and founder of Alinsky Partners.
The round will be used to invest in technology to improve the online user experience, expand healthy meal choices and build its machine learning-driven personalisation.
Feedr will also increase its salesforce and plan expansion outside of London.
Riya Grover, CEO from Feedr, said: “We’ve seen dramatic shifts in the way consumers want to eat, yet most people fail to actually eat nutritious, fresh and varied food during their daily lunch hour at work.
“We’re really excited to disrupt this space, transform traditional food systems and make healthier food accessible from our curated collection of London’s best food vendors.”
Launched in 2016 by entrepreneurs Riya Grover and Lyz Swanton, Feedr is a marketplace for businesses to provide their employees with personalised meals from independent food suppliers including Deliciously Ella, Farmstand and We Grill.
Feedr has fed employees at over 400 companies including AirBnB, Etsy, DHL and PwC.
In the past 12 months, Feedr has seen more than 300 per cent growth and it continues to scale as more businesses recognise the value of giving employees daily access to nutritious food.
Feedr’s Cloud Canteen platform provides employees with healthy food in London, at a supposedly lower cost than they would access on the high street.
Feedr’s technology allows for dynamic menu building, and when an employee selects a meal, Feedr ‘feeds’ back these choices to create data-informed menus that become more personalised with each use.
Damien Lane, partner from Episode 1 Ventures, added: “Feedr’s strong brand values address the rise of the conscious consumer with a greater awareness of ingredient quality, artisanal producers, food provenance and the impact of food consumption on health.
“The team brings incredible execution skills with a passion for shaping healthier futures.”
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