Digital Union to launch social media classes in 2019 for budding users

Business network for creative digital companies, Digital Union is rolling out events for regional businesses keen to brush up on their social media skills.

Following the success of previous social media workshops hosted by Generator, which runs Digital Union, the #DUSocial series is set to launch in January.

It will consist of monthly half-day masterclasses offering an insight into social media.

The first #DUSocial session, which will take place on Thursday January 31 at Tyneside Cinema, will focus on content creation, offering strategic advice and practical tips on how to create posts that will drive engagement with audiences on specific platforms.

Jim Mawdsley, CEO at business support agency Generator, said: “Social media can be a confusing and daunting world, even for those who work within digital marketing and communications roles.

“Having polled businesses across the region, the #DUSocial series has been designed with their needs in mind, and will cater for all - from experienced marketers, to those with little to no social media experience too.”

The first session will be delivered by creative technology and communications expert, Christian Payne who runs Documentally.

Payne said: “I’m really looking forward to working with the Generator team again. The social media space is continually evolving. There’s more to just being sociable with your media.

“We need to think networks over audience and how content can resonate and make those you intend to connect with actually feel something.”