Tottenham sign three-year deal with Kumho

Tottenham Hotspur have extended their agreement with South Korean firm Kumho Tyre.

The deal, announced today (November 21), will make Kumho the official tyre partner of Spurs for a further three years.

The two will continue working together to engage fans through activities including co-created digital campaigns and LED advertising around the club’s home ground.

Kumho Tyre will also continue presenting the Spurs’ matchday player mascot programme, while the club will provide ongoing support for Kumho’s corporate social responsibility programmes, which includes increasing awareness of tyre safety.

Tottenham Hotspur chairman Daniel Levy said in a statement on the club’s website: “Extending our partnership with Kumho Tyre reinforces the success of the relationship we have had over the past two years.

“It is exciting to continue this collaboration that will see us support the growth of the Kumho business and brand through our growing digital channels both here in the UK and in key international markets.”

Kumho Tyre Europe GmbH president Kyungtai Ju commented: “We are thrilled to be extending our association with such a prestigious Club as Tottenham Hotspur.

“This partnership has already been extremely successful and we very much look forward to continuing to work on engaging with our customers and the Club’s fans around the world.”

Kumho was founded in 1961. Today, it sells more than 60 million tyres every year across 180 countries.

London-based corporate advisory firm Catalina and Partners has has managed the partnership on behalf Kumho since it was first signed two years ago.

Catalina Kim, chief exec of Catalina and Partners, said: “It is great to see both parties continue this successful relationship.

“We look forward to many more prosperous years for Tottenham Hotspur and Kumho Tyre.”