Kelkoo Group sees 30% traffic growth over Black Friday weekend

Kelkoo Group, a pan-European ecommerce advertising and shopping comparison service (CSS), has seen a 29 per cent year on year increase in traffic over the Black Friday weekend.

Kelkoo’s data also shows that the number of online shoppers increased by 34 per cent over Black Friday compared to the previous weekend.

The data suggested that 48.4 million consumers searched for products on Black Friday, compared to 37.2 million the weekend before.

Richard Stables, CEO of Kelkoo, said: “Online retailers continue to meet consumer demand for convenience and an enhanced user experience to attract and retain customers, whilst traditional retailers lurch from one financial struggle to another.

“It’s been a challenging year on the high street but clearly the growth opportunity is online.

“With an increase in shopping from mobile devices, and more consumers looking to score bargains on the go, it is no surprise that the e-commerce industry is going from strength to strength.”

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