Cricket legend and c-suite businessmen back wine app in £300k crowdfund

Wine company sipp has hit its six-figure investment target on crowdfunding platform Seedrs.

The London-based company raised 100% of its £300k funding goal in a week, with backers including Simon Lee, former CEO of insurance firm RSA; Trevor Didcock, former CIO at easyJet; and cricket legend David Gower.

Sipp will use the funds to pursue its mission of becoming the number one destination for quality wine drinking at home.

The firm is aiming to provide quality wine at an accessible price and use mobile technology to simplify and enhance the customer journey.

Sipp’s augmented reality (AR) wine club, sippCLUB, is a subscription-based model delivering three bottles of wine a month.

Moez Seraly, founder and CEO of sipp, said: “We’re thrilled to have reached our funding target so quickly.

“There is a clear gap in the market for millennial wine lovers, they not only love wine but organise their entire lives through their mobile phones.”

He continued: “We’ve paid attention to that, and combined great quality wine, affordable prices and innovative mobile technology.

“When we first launched the sippCLUB we set out with a purpose to give people the wine experience they deserve, and now with this investment we can continue on that journey.”

Investor David Gower commented: “I don’t like wine, I love it. And I love that we’ve hit our funding target with such speed.

“Wine should be inclusive, not just for wine makers, wine producers or for those that have some knowledge of wine, but for everyone. Sipp is using cutting-edge technology to disrupt a dated industry and make great quality wine accessible to everyone.”