Rebecca Wayman

Exercise class tech firm appoints Blacklist Creative as its London studio consultants

Peloton, a global technology company, is aiming to reinvent fitness by bringing live, on-demand boutique studio classes to people’s homes.

It has appointed Blacklist Creative as its production studio consultants, assisting with the setup, staffing and operation of Peloton’s broadcast production studio in London.

The multi-billion dollar technology company sought the expertise of independent production specialist Blacklist Creative to support the brand’s London production launch.

Using its indoor Bike, Peloton sends out 14 daily live - and 10,000+ on-demand - cycling classes for people to use at home, taught by global instructors.

After enjoying enormous success in the US during the past few years, Peloton launched in the UK - its first international market - in September 2018.

It has also opened multiple retail showrooms across London and, on November 13, 2018, debuted cycling classes produced in London by Peloton’s first UK-based instructors, Ben Alldis and Leanne Hainsby, to its one million members worldwide.

Pete Flamman, Peloton’s VP of content, UK and EMEA, said: “Peloton has a loyal and fast-growing community of members in the US who love our high-quality live streamed classes.

“Our UK launch content had to meet the high standards of the Peloton US productions and our new London-based instructors, Ben Alldis and Leanne Hainsby, have introduced a UK flavour to our global audience.

“During our partner selection process, I was immensely impressed with Blacklist Creative’s extensive production experience, professionalism, dedication to providing a seamless service and understanding of our brand.”

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