intu Watford
intu Watford is to welcome a new BOSS store.
Rebecca Wayman

HUGO BOSS brand set to open at intu Watford before Christmas

BOSS, the upper premium apparel and accessories brand from the HUGO BOSS Group, is set to open at intu Watford before Christmas.

This follows the opening of the centre’s 400,000 sq ft retail and leisure extension.

Owner, intu has signed up the aspirational retailer for a 3,550 sq ft shop within the £180m extension, alongside the arrival of more flagship stores, leisure operators and a second department store alongside John Lewis.

Around 82 per cent of the centre’s shoppers are ABC1, the most affluent socio-economic group.

The launch of the extension this autumn has boosted Watford to a top 20 retail destination alongside Edinburgh and Bristol in property consultancy CACI’s national ranking.

Rebecca Ryman, regional managing director at intu, said: “intu Watford is already one of the UK’s most popular shopping destinations, attracting a 14 million annual footfall.

“Our investment and the new brands we’re attracting are increasing the centre’s appeal among an already very wealthy catchment population from across London and the home counties.

“This is providing incoming and existing aspirational retailers like Hugo Boss the perfect opportunity to thrive among a growing number of affluent shoppers.”

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