Brent Mayor Arshad Mahmood (left) attended the launch
Brent Mayor Arshad Mahmood (left) attended the launch
Richard Bell

ImmotionVR sets up ‘cutting-edge’ visitor attraction at Wembley Park

A new virtual reality attraction has arrived at London Designer Outlet (LDO), Wembley Park.

ImmotionVR’s new venue will use motion simulators, wrap-around sound and multi-direction movement to offer experiences ranging from Christmas adventures to immersive trips into space and the depths of the ocean.

Arek Antoniak, head of retail operations at ImmotionVR, said: “We’re excited to be opening in such a prestigious venue as LDO in Wembley Park.

“We’ll be offering families a unique type of experience, with cutting-edge VR that will be a great addition to the leisure park, creating new experiences where the possibilities are literally endless.”

ImmotionVR is part of Immotion, a business formed through the merger of Manchester CGI firm Studio Liddell and Los Angeles-based filmmakers C2K.

Sue Shepherd, LDO centre manager, commented: “We’re delighted to welcome Immotion VR in good time for the Festive season and the upcoming school holidays.

“It adds a new dimension to LDO’s existing diverse range of retail, leisure and dining and is a fun and innovative way to experience the best in virtual reality.”

Cllr Arshad Mahmood, Mayor of Brent, was on hand to officially open ImmotionVR’s Wembley Park venue.

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