CDG Leisure secures Soho spot for new Indian-Chinese restaurant
The team behind Indian restaurants Bombay Chow, Station 31 and Imperial Lounge are launching a new concept in Soho, via CDG Leisure.
The advisory firm secured a 1,700 sq ft unit at 77 Berwick Street in Soho, which is expected to open in March 2019 after a comprehensive refurbishment overseen by brand designer Block 1.
The concept - yet to be named - will focus on solely Indian-Chinese fusion cuisine, thought to have been developed more than 100 years ago by the Chinese community in Kolkata.
Hamza Sajawal, a director of the new concept, commented: “Our concept has been in the pipeline for years but now we are confident there is clear appetite for this style food in the West End.
“While Indian Chinese cuisine has been enjoyed by the international Indian community for years, this is the first restaurant with a Central London location that we believe will devote entire menu to it.
“Other restaurants are testing dishes on their menus so the demand and gap in the market is clear.
“But the location is crucial as Soho is a global name that everybody knows; tourists from Asia and those familiar with the food will finally know where to go to enjoy it.”
Tom Crosthwaite, CDG Leisure, who brokered the deal on behalf of the landlord, added: “The team behind this new concept are veterans in the leisure industry and we have no doubt this new restaurant will be a brilliant addition to Soho’s premium casual market.
“In an area rich with food options, offering dishes that will be new to many people and old favourites for others will be a popular move.”