Jason Ashby
Jason Ashby

Leicestershire online retailer enjoys record month

An online retail company based in Leicestershire enjoyed its best month in over a decade and sold enough flooring to cover the pitch at Wembley – 28 times over!

UK Flooring Direct, which is based in Hinckley, had its best month of trade in November fulfilling thousands of orders right across the UK across a range of products – from vinyl and laminate to engineered wood.

The company sold 201,206 square metres of its flooring – including a range of real wood and laminate – and that was the record in a calendar month since the firm was established by Jason Ashby in 2005.

London was one of the hottest spots for sales but they stretched all over the UK from Edinburgh down to Brighton.

There were also strong sales in the local region, with buyers from Coventry, Leicester and Birmingham all flocking to the company’s website to purchase throughout November.

The successful month included a bumper Black Friday and marks a positive end to a year of significant growth for the company that moved to Hinckley from Exhall just over 12 months ago.

In that time, it has grown from less than 80 employees to well over 100 staff and has invested heavily in technology and training to set it on a path to £100 million turnover over the next three years.

Jason said: “It’s a testament to the hard work of the whole team that we recorded our best ever month in November.

“We knew it was going to busy and that it would be all hands to the pump, but it surpassed anything we had seen before. I am a big football fan, so I loved the fact that the flooring we sold could have covered the pitch at Wembley 28 times over!

“The team have been incredible and we’ve been doing everything we can to keep the atmosphere fun and to keep everyone motivated in a really busy period. It was great to able to treat them to a fantastic Christmas party on December as a celebration and thank you for all of their efforts during November and throughout the year.”

He added: “We have always invested but this year we’ve really ramped that up because we are looking long-term.

“And, in the short-term, we are seeing positive results such as the record November and are anticipating strong sales over the Christmas period.”

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