Member Article

Partnership proves fruitful one year on for Erudus and Brandbank

Erudus, which provides the foodservice industry with instant access to food product data, and Nielsen Brandbank, the world’s largest digital content provider, have revealed exciting plans for 2019 as their partnership continues to go from strength to strength.

At the top of the agenda is the availability of more than 250,000 product images on the Erudus platform, a feature constantly requested by foodservice businesses.

The two companies joined forces 12 months ago to provide wholesalers and caterers with an unprecedented data pool of product information that significantly benefited manufacturers, too.

In that time, the number of foodservice professionals accessing Erudus and Nielsen Brandbank’s data has continued to grow, with nearly 90,000 caterer users now able to access more than 60,000 products.

Jon Shayler, chief operating officer at Erudus, said: “Our mission is to revolutionise food industry data, and working closely with a like-minded organisation has been fruitful for both parties.

“When we announced the partnership it was well received and sparked a lot of interest with brands and wholesalers calling it a huge step forward for the industry. It’s also closing the gap between retail and foodservice lines as Erudus is predominantly foodservice and Nielsen Brandbank retail and wholesale.

“Both sets of users have experienced added value because of the link up. For manufacturers they have less duplication and can quickly add specifications to Erudus via the Nielsen Brandbank Sync feature.

“For Wholesalers they have benefited from greater product coverage, as well as saved time through less phone calls and emails asking manufacturers for product specifications.

“Adding more than 250,000 product images will be a huge milestone in the partnership. The images can be used for marketing material, price lists, e-commerce sites, and mobile ordering apps, where integrations are in place

“When the partnership went live, the feedback at the time focused on how progressive it was for collaboration in the foodservice industry, and how much of a positive step forward it was.

“Now, the feedback focuses on the high-quality service offering and how much time people save using the platform to access and manage nutritional and allergen product information. It’s illustrative of the impact it has had on the sector and there’s more to come in 2019.”

Phil Gabillia, Western Europe commercial director at Nielsen Brandbank commented: “It’s fantastic to see the first year of our partnership with Erudus deliver so much value to the industry. Collectively, we’re now focused on delivering even more value and greater efficiencies for the wholesale and foodservice industries in 2019.”

Erudus is the leading foodservice data pool software and hosts the specifications of major manufacturers including Heinz, Premier Foods, and Unilever.

Nielsen Brandbank is the world’s leading product content creation management and publishing solution for multi-channel retailing. The business works with major multinational grocery and health & beauty retailers and over 7,000 FMCG suppliers.

This was posted in Bdaily's Members' News section by Sam Harris .