Sunderland AFC strike Soccer Supplement partnership
Sunderland AFC have scored a partnership with a new performance supplement supplier for the 2018/19 campaign.
Soccer Supplement provides specialist supplements for a range of professional football clubs in the UK and overseas.
Paul Walsh, sport scientist for the Sunderland AFC first team, said: “We’re very happy to partner with Soccer Supplement as our performance supplement supplier.
“Their products will integrate well with our food-based nutritional strategies to support the lads’ preparation and recovery.”
He continued: “Over the course of a very demanding season, high quality food, the correct recovery and Informed Sport accredited supplements, are important to ensuring our players sustain the very highest level of performance.
“The comprehensive range of products offered by Soccer Supplements will help meet the specific requirements of our players.”
Mark Britton, commercial director of Soccer Supplement, commented: “It’s great for us to get this deal done with Sunderland –a huge club with fantastic facilities and one which plays football the right way. We look forward to being part of this story for many years to come.”
Soccer Supplement is also nutrition partner of the Professional Footballers’ Association trade union.
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
Enjoy the read? Get Bdaily delivered.
Sign up to receive our daily bulletin, sent to your inbox, for free.
Culture is the foundation for sustainable growth
Business must help young people take root in work
Purposeful procurement for long-term growth
Time to rethink outdated views on apprenticeships
The scale-ups rocketing through our fast world
Care about the experience, not just the outcome
The rise of an alternative investor model
Bots don't beat personal business coaching
From COVID-19 to the Middle East crisis
How to build credibility in B2B marketing
Is your business ready for the trade union change?
Government 'must take its foot off businesses' throats'