Stanfords has opened its flagship store on Mercer Walk.
Rebecca Wayman

'Iconic' travel bookshop opens its London flagship on Mercer Walk

The Mercers’ Company has announced that travel bookstore, Stanfords has opened its new London flagship at 7 Mercer Walk.

Marking the launch of its opening, Stanfords hosted a press event on Thursday January 10 where CEO Vivien Godfrey welcomed several guests, including well known authors Benedict Allen and Phoebe Smith.

The event allowed for visitors to see and experience Stanfords’ new store concept, which has been specially designed to accommodate the brand’s book launches and signings.

Vivien Godfrey, chairman and CEO at Stanfords, said: “We are excited to kick start 2019 with the opening of our new store.

“Our move has allowed us to expand our offering as well as give our store a much-needed refresh.

“We are very privileged to have such a loyal customer base, and many tell us they make a pilgrimage to Stanfords when visiting the capital; I am sure they will be delighted to see our new home.”

Expanding on its cafe, Stanfords has also introduced a new menu, with space for more than 25 covers including an al-fresco seating area.

Designed by Caulder Moore and fitted out by Bluecrow Projects, the 4,165 sq ft store offers the world’s largest stock of maps and travel guides under one roof.

Simon Taylor, property director at The Mercers’ Company, added: “The Mercers’ Company is proud to welcome Stanfords to Mercer Walk.

“This iconic brand holds an impressive heritage and with the largest collection of books, maps and travel products it remains a huge asset to the area.

“The brand’s commitment to their customers both historically and presently is inspiring and we are thrilled to welcome their new flagship store to the Mercers’ Estate.”

The news follows the recent opening of luxury and sustainable footwear brand, Allbirds, who opened their debut European store in Long Acre in October 2018.

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