Leeds-based Force24 acquires social media 'innovator'

Marketing automation platform, Force24 has acquired social media firm SoAmpli for an undisclosed sum.

SoAmpli is the brainchild of Maz Nadjm, who also founded one of the UK’s first social networks, 2BMates and social agency Rareface, before joining communications firm, Ogilvy where he became head of social media.

The product - which aims to turn all company employees into savvy social sellers - is used by brands including Rentokil Initial, British Heart Foundation and DAZN.

Commenting on the outcome, Maz Nadjm said: “We wanted to do something different with SoAmpli when this journey started four years ago.

“We harnessed the power of human and artificial intelligence to generate next level conversations between sales and marketing teams, and their prospects. And the beauty of it, is that it’s all automated, which means the fit with Force24 is perfect.

“I have long admired Force24’s desire to craft value-added, customer focused solutions, whilst also building a great team and culture. SoAmpli will slot beautifully into their suite of marketing automation products.”

SoAmpli will maintain its London base, as Force24 looks ahead to its own geographical expansion in 2019, but the team will work more collaboratively to onboard and support customers moving forwards.

Nick also confirmed that Force24 will continue its acquisition trail over the next 12 to 18 months.