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Rebecca Wayman

TV analytics platform raises €6m Series B investment to expand London presence

Admo.tv, a TV and radio analytics platform, has raised a Series B funding round of €6m led by Runa Capital, Entrepreneur Venture and Cap Décisif.

The new round is in addition to a €1.5m round completed in 2016 with Entrepreneur Venture and Kerala Ventures, bringing total investment in the company to €7.5m so far.

Admo.tv will use the funds to accelerate its international expansion and continue to develop its platform. During 2019, the company intends to grow headcount at its London office, and is said to open new offices in Spain and Germany.

Pierre Figeat, president and co-founder of Admo.tv, commented on the expansion: “We see the UK as one of our key markets, particularly given its commitment towards innovation and its strong adtech heritage.

“We look forward to building our team in the city and growing our roster of UK-based customers.”

Admo.tv’s platform allows ad buyers to measure and optimise the impact of TV adverts on online traffic. Brands can optimise their media planning due to Admo.tv’s insights.

Admo.tv’s analytics platform is based on a patented technology of TV detection called ‘fingerprinting’.

This technology compares the signature of the images and sound, constituting the TV stream, to an exhaustive database composed of all the images and audio samples of the advertiser’s TV spots.

Admo.tv will be expanding its offering with data insights on the impact of TV advertising, not only on digital environments, but also on brand reputation and traffic in physical stores.

The company has also recently announced the launch of a media prediction tool, which will offer advertisers the opportunity to build a TV media plan in advance, and buy TV advertising based on audience behaviour and engagement.

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