UK protein
John Paul Gardner and Andy Dixon on Dragons' Den.
Rebecca Wayman

Entrepreneurial protein snack brand teams up with W North following £50k Dragons' Den boost

UK protein snack brand, Oatein has tasked W North in raising its corporate and consumer profile following a £50k investment win on BBC’s Dragons’ Den.

With more than a decade of experience in the nutrition and health and fitness industries, Tyneside-based Oatein has sold more than 2.5 million bars, flapjacks and cookies in supermarkets, pharmacies and specialist health outlets globally.

John Paul Gardner, co-founder of Oatein, said: “This is a pivotal time in Oatein’s success and we are excited to have W North on board.

“We wanted to make the most of our appearance on Dragons’ Den, so it was important for us to appoint a team that could elevate Oatein within the UK health market and help us become a household name.

“Our goal is to penetrate the UK landscape following our victory on Dragons’ Den and we have our eyes set on the multiples. We are confident that W North are more than capable of helping us achieve this and much more.”

With exports accounting for 90 per cent of the firm’s turnover, the UK market has always been a challenge to penetrate.

Oatein approached W North in November seeking help to maximise on their pending TV appearance and driving awareness in the UK market.

Christian Cerisola, head of W North, said: “We are thrilled to be working with a pair of ambitious and driven entrepreneurs. Oatein has a great deal of potential within the UK market and we are delighted to be chosen to help make their vision a reality.”

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