Simone De La Rue
Simone De La Rue.
Rebecca Wayman

Shelley Sandzer bags debut UK location for successful celebrity fitness studio

Acting on behalf of the brand, leading specialist UK leisure property agency, Shelley Sandzer, has secured the debut UK studio for Body by Simone.

Body by Simone is an exercise method created by fitness instructor, Simone De La Rue. Opening at 86-88 Delancey Street on February 2, 2019, this is the first time the fitness concept has launched outside of the US, following success in LA and New York.

The Body by Simone technique, which combines a unique and effective combination of dance routines, interval training and toning exercises, has achieved a supposedly strong celeb following.

Commenting on the deal, Casey Philips, partner at Shelley Sandzer, said: “With its close proximity to the West End, affluent Regent’s Park and Primrose Hill is the perfect match for this sophisticated, on-trend brand.

“An A-list celebrity herself, Simone is immensely popular with a whole host of British A-list celebrities and actors who have long demanded that she open a studio in London.

“We are very pleased to have secured this prime site, for what will be one of the year’s most exciting UK debuts on the fitness scene.”

The launch follows sold-out pop-up classes in London, Ireland and Australia, as well as the launch of the BBS App, which uses AI technology to create customised workouts and nutrition plans based on each user’s goals.

Shelley Sandzer acted for Body by Simone.

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