Partner Article

Mammoth proud to help world record breaking Atlantic Challenge rowers reach dream finish

Health and wellbeing company Mammoth is thrilled to have supported a group of North East rowers who successfully completed a 3,000 mile Atlantic Challenge, setting a new world record in the process.

It was a dream ending to one of the world’s toughest challenges for Team Tyne Innovation as they entered the record books to become the fastest mixed four to cross the Atlantic.

The team, who reached the end point of the Talisker Whisky Atlantic Challenge in Antigua late last month, after 42 days and 10 hours on the ocean, were helped on their way by a range of innovative North East companies, including Mammoth, which supplied its custom-made mattresses for the team of four.

With a long and proud history supplying elite athletes and sportspeople, Mammoth created and fitted the specially designed mattresses, including unique Medical Grade™ Foam and PostureCell® comfort technologies, into the boat’s tiny cabins. The mattresses helped the crew get through a gruelling schedule of two hours on, two hours off, 24 hours a day; as well as helping to overcome the fatigue that comes with such an intense physical challenge.

Team Tyne Innovation skipper, Phil Kite, said: “It was an incredible adventure, helped greatly by the support of our sponsors. We had a tough daily schedule of eat, sleep, row, repeat, and having our Mammoth beds in the cabins was a huge help. Our cabins were tiny, but the Mammoth mattresses packed a whole lot of comfort into slimmed down versions, which were specially designed to fit. The mattresses are streets ahead of the competition and that’s why I believe having them on board gave us a significant advantage.”

John Tuton, Founder and Managing Director of Mammoth, said: “We would like to say a huge congratulations to Team Tyne Innovation on their incredible achievement! Everyone at Mammoth is absolutely delighted for them and we are very proud to have played a small part in their journey to success.

“The team’s tough schedule meant that rest and recovery was absolutely vital. We’re thrilled that we were able to bring our mattresses on board to help ensure that the limited sleep they had during their voyage was optimised. We’re looking forward to seeing them back in the North East and hearing all about their amazing adventure!”

Team Tyne Innovation is made up of Phil Kite, Claire Hughes, Allan Huntly and Steve Sidaway. Backed by a range of innovative North East companies and specialists, the state-of-the-art items the team took with them on the challenge, helped to give them the edge as well as showcasing the best of the region’s innovation.

This was posted in Bdaily's Members' News section by Anna Hodgson .