White Skips co-founder Neil Richardson (right) with West Ham legend Sir Trevor Brooking
White Skip co-founder Neil Richardson (right) with West Ham legend Sir Trevor Brooking
Richard Bell

Waste management firm partners with business club at West Ham's London Stadium

Waste management company White Skip Hire has scored a new partnership with the Business Club at London Stadium.

The deal, announced today (February 13), will put the firm’s branding in front of more than 50,000 supporters at every West Ham home game.

The ground is located at the heart of the community served by White Skip Hire, which provides waste management services across the Dagenham, Newham, Redbridge and Barking areas.

The London Stadium Business Club was created in 2017 through a partnership between the venue and Eleven Sports Media.

It enables members to raise their profile on matchdays, including through a placement on mid-tier and via the stadium’s external wrap LED screens.

The directors of White Skip Hire, lifelong supporters of the Hammers, said in a joint statement: “We receive a lot more feedback from customers we have repeat business with, which helps reiterate that we are a successful growing business.

“We were on the phone to one of our clients recently who use our services on a weekly basis, and they said, ‘I saw you at the London Stadium! What a great advertisement’.”

They continued: “It is great recognition as a business when people who we network with via other business events send pictures of the branding when attending the London Stadium.”

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