Fashion and homeware e-tailers debut pop-ventures in the heart of Chelsea

Two online retailers trading in fashion and homeware are launching their debut pop-up ventures in the heart of Chelsea.

The Wardrobe Workshop, opening next week at 325 King’s Road, is on a mission to combat the fast fashion model.

Its two-way platform merges independent brands with revived, second-hand clothing in a single retail space.

Wardrobe Workshop’s Chelsea pop-up will sell luxury labels including Alexander McQueen, Gucci, Givenchy and Valentino.

Online retailer Hunter & Co, meanwhile, has opened at nearby 341 King’s Road.

The brand’s range is inspired by coastal living and includes rugs, vases, cushions, baskets, art prints and other homeware accessories.

Wardrobe Workshop will trade from February 25 to March 10 and Hunter & Co from February 18 to March 3.

Hannah Grievson, commercial property manager at Sloane Stanley, the company behind the King’s Road units, said: “Pop-ups have always been an important component in our leasing strategy.

“These short term lets have a history of success on the King’s Road, and give important exposure to new and engaged audiences for emerging brands looking to establish their customer demographic.”

She continued: “It’s wonderful to see these unique concepts flourish from online to bricks and mortar, and the pop-up platform is an ideal way to do this.

“The Wardrobe Workshop and Hunter and Co.‘s beautiful products will make for a vibrant showcase on The King’s Road and will complement the existing fashion, design and interiors offering in the catchment.”

Pop-up marketplace Appear Here marketed the units for the Sloane Stanley Estate.