The Lenny Agency secures a new contract with render specialists, Fassa Bortolo
Yorkshire-based PR, design and digital, Lenny, is continuing its business growth winning a new full service contract to promote Fassa Bortolo within the UK.
Drawing upon its extensive PR and marketing expertise within the building and specification industry, Lenny will be responsible for growing Fassa’s brand across the company’s extensive product collection of external and internal renders, ceramics and wall insulation.
A proud Italian manufacturer with reputation for delivering high quality building materials, Fassa has developed a strong sales team here in the UK, creating a wide distribution network, and is now looking to promote its growing portfolio on a national level through targeted advertising, PR and social campaigns.
The Lenny team will be driving forward Fassa’s trade advertising over the next six months working with leading trade titles on a series of campaigns to communicate the company’s Italian heritage and 300 years of manufacturing expertise, while continuing to build the brand through magazine editorial and social media activity. Lenny will be also liaising closely with the Fassa team on a series of road shows, events and networking opportunities up and down the country.
Emma Leonard, partner at The Lenny Agency, said: “The building sector has been through turbulent times in recent years, but we’ve fortunate to represent a number of clients in that sector, developing our contacts and expertise. Our aim for the first year is to generate exposure for Fassa, and communicate the brand’s outstanding credentials. The Fassa sales team are real product experts and incredibly passionate about what they do, which makes our job so much easier. We’re looking forward to visiting their UK base and, hopefully, the head office in Italy soon.”