Harrogate’s Ethos Asset Finance gallops ahead with horse-racing sponsorship

An independent asset finance business based in Harrogate has signed a deal to support Yorkshire’s point-to-point horse racing calendar.

Ethos Asset Finance said its sponsorship of point-to-point - the amateur division of the same sport gracing the likes of Cheltenham, Catterick and Wetherby - follows growth in its customer base across the equestrian market.

Each fixture hosts up to seven races and each race is around three miles long. During the coming season, Ethos will support five fixtures.

To further drive its growing presence in the sector, the company said it has appointed a new sales consultant with “extensive knowledge” of the agricultural and equestrian markets.

According to Ethos, newcomer Gary Gilmour will be “integral” to the partnership with the point-to-point community.

Chris Brown, who founded Ethos Asset Finance in 2007, said: “The equestrian market is relatively new to Ethos, but we are achieving a growing position in it so the sponsorship fits well at this time.

“Having someone with Gary’s sales experience in the sector will be immensely helpful to us in the coming years.”

Peter McNeile, speaking for the 15 Yorkshire fixtures, commented: “Yorkshire is racing country through and through, and this partnership makes perfect sense as a start point to winning the affiliation of racing and equestrian folk.

“Our fixtures draw terrific crowds and we hope to introduce Ethos Asset Finance to many of our spectators and participants as the season progresses.”