Member Article

Ventile® Appoints Newcastle Based Karol Marketing

High performance fabric manufacturer, Stotz & Co., has appointed Karol Marketing as its European PR agency to raise the profile of its Ventile® fabric.

Operating for nearly 30 years, Karol Marketing is a specialist in raising awareness of technical performance clothing and fabric brands amongst trade and wider consumer audiences.

First working with Stotz & Co. two decades ago on a competitor fabric, Karol Marketing has now been appointed to deliver an impactful public relations campaign that will showcase the fabric manufacturer’s Ventile brand within UK and European media. The agency will communicate Ventile’s® profile as a premium performance fabric in the lifestyle, industrial and outdoor sports sectors, with a PR programme that showcases its heritage, its customers and the brand’s plans for future growth.

Developed in England in 1943, Ventile® is the world’s most effective, breathable, all weather natural fabric. Ventile®’s current range of textiles are 100% cotton and utilise the finest, long staple fibres, only found in the top 2% of the world’s cotton crop. After gentle spinning and doubling, the yarn is woven into a very dense weave, which uses 30% more yarn than conventional woven fabrics, creating a premium end product.

Designed to achieve the best possible balance of performance and comfort, Ventile® is highly water resistant due to the unique performance characteristics of the fabric. When it comes into contact with water, the densely woven fibres swell, closing the weave tight enough to stop water penetration.

Stotz & Co. managing director, Thomas Stotz, commented: “Working with over 50 leading brands and shipping to over 47 countries worldwide, Ventile® is widely considered as one of the world’s finest outdoor performance fabrics. We are seeing demand for Ventile® increasing year on year, and we felt the timing is right to appoint a PR agency that will help us continue on our growth trajectory and help us market our product to new audiences.

He continued, “We worked successfully with Karol Marketing over 20 years ago and were inspired by the team’s passion for our fabrics. The consultancy has one of the best reputations in the industry and we know from experience that they are extremely well placed to represent the Ventile brand across Europe.”

Karol Marketing’s founder and managing director, Stefan Lepkowski, said of the appointment: “It is ironic that 20 years after working with Thomas to launch what was to become Ventile®’s major competitor, we are now turning from poacher to gamekeeper and working with Ventile.

Stefan continued, “Ventile® has been at the top of its field for decades. From RAF pilots using the fabric in World War II, to adventurers such as Sir Ranulph Fiennes who crossed the arctic clothed in Ventile®, the brand has a rich heritage and a brilliant story to tell. I am really looking forward to working closely my team, and the team in Switzerland, to bring this amazing brand to life!”

This was posted in Bdaily's Members' News section by Richard Hill .