Lucky B**
Lucky B**'s co-founders, Andrew Cleghorn and Tom Cleghorn.
Rebecca Wayman

Ouseburn digital marketing agency reveals latest partnership with family startup

Digital marketing agency Bumbl has been appointed to market a regional startup.

Lucky B approached Bumbl last summer, in 2018, when the firm was developing its idea and platform. Bumbl is going to help Lucky B with its marketing strategy, appointed as the digital marketing partner.

Lucky B is a monthly prize draw where the lucky winner receives a cash prize equivalent to three months of their own mortgage or rent, while 10 runners up each win £100 cash. Entry tickets are £2 or less for multiple entries.

Bumbl is aiming to build the Lucky B brand presence from the ground up, and will promote the monthly prize draw in the North East and later around the UK.

Greg Miles, founder and managing director of Bumbl, commented on the news: “We love to work with brands that have a challenger mindset. These are brands that want to disrupt an industry, break into a new market, or are simply a startup taking on the world.

“Lucky B came to us with this great concept and big ambitions, and we immediately knew it was something we could get behind.

“The brand has a positive and powerful why too, as shown by its support for local charities who help families struggling with debt, mental health and homeless issues caused by rent or mortgage arrears.”

This is the fourth startup that Bumbl has worked with from launch, which also includes London-based football prediction game, 7 Of The Best.

Greg added: “2018 was a great year for Bumbl and after a flying start in 2019 we’re excited about the months ahead.

“Lucky B is a fantastic concept as shown by the response we’ve already seen from the North East Public, and we’re thrilled to be part of the brand’s journey.”

Andrew Cleghorn, director at Lucky B, concluded: “Bumbl has proven to be a joy to work with and the quality of their work and results speak for themselves.

“The team live and operate in the real world and we believe they will be a key part of the success of the Lucky B brand.”

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